Overview of existing methods of creativity and motivation


What motivation is


Effective communication is something more complex than simply exchanging information as it allows you to understand the emotion and intentions behind the information.

It is a way of communicating, where the sender or the person transmitting the message must do so in a very clear and understandable way for the receiver, making sure there is no confusion, doubt, or misinterpretation.


Effective communication is a communication that can take place between two or more people and in which the given message is understood in its entirety, i.e., when both the sender and the recipient attribute the same meaning to it and in which the recipient has listened carefully to everything, and the sender is listened to and understood.


Motivation is a certain force that forces people to act and achieve their goals. It is the incentive that makes us work hard and pushes us to succeed. It can also be said that it is motivation that forms many aspects of human behavior that are responsible for performing certain actions. This is a state when a person understands what he personally wants to get for himself, what qualities he can realize and what new experience he can gain, at the same time he realizes the importance of this achievement not only for himself, but also for others. At the same time, energy appears, an incentive for further steps and solving current problems, interest in the process and personal interest in the result arise. On this foundation, the will to specific actions arises, a person is able to move to the state of mobilizing his resources and be a subject in satisfying his needs.


Types of motivation


Motivation is internal and external. In the first case, a person is pushed away from personal feelings of lack of something (need) or from his own desires and values. If we take Abraham Maslow's classic system of needs, then needs can be divided into certain groups: physiological, safety, social - belonging and love, respect and recognition of society, knowledge, aesthetics and self-actualization. When we look at needs in general, as if from the outside, we feel that everything is simple and clear, but when we face this in life, we may feel that it is difficult to understand what we really want, that we need to give up some of our needs for the sake of another, to choose one need, sacrificing another, and much more. But any living system (person, group, team, family, country, etc.) is not static and is constantly in a dynamic process, trying to find equilibrium. This process is natural and occurs regardless of whether this system is aware of it or not. All processes in our life are affected by several basic polarities:

  • development VS preservation

  • closeness VS freedom

  • involvement VS uniqueness

  • form VS filling (essence)

  • internal VS external

In polarities, one does not exist without the other. For example, no one can only develop, work without saving (rest, sleep, food, recovery of their own resources). Conversely, when we have a resource, it is easier for us to develop. In relationships, whether personal or professional, intimacy and freedom are constantly replacing each other because personal needs, values, and our shared values ​are equally important. It is important for a person to belong to different social groups that have their own characteristics and values, this feeling adds energy and a point of support. But if one's own uniqueness is not manifested or realized, then a person may lose the sense of himself as an individual, and the opportunity to realize himself more effectively, and may forget about his needs. If uniqueness is in the first place, then most likely the needs and values ​of the group will not be met by this person and there will be tension in the team. Therefore, it is important to combine uniqueness and involvement for effective development and interaction. To demonstrate the polarity "form VS substance" is most suitable, an example of when people work with and without motivation. In form, these may be the same actions, but in fact, they are completely different in content, so the results will also be different. It is the imbalance of polarities that can activate basic needs, but when they are met, motivation falls. Creativity in this case is about how to go beyond just covering basic needs.

External motivation is when a person is motivated to do something by the external world, seeking to satisfy a certain need, usually the methods of "whip and gingerbread." A person does for reward or from fear of punishment - this is material and non-material motivation.



The role, meaning and stages of creativity in creating methods of innovations


In our opinion, the traditional approach to motivation is not effective in today's world. That is why the importance of creativity in creating innovative methods of motivation is growing. The world and people are constantly changing, and the old methods are no longer effective. If we talk about motivation in the team, then it is important that each member of the team has an opportunity to realize his potential to the maximum and satisfy his needs in achieving a common goal, which is also a creative task. Therefore, only creativity can give the desired result because innovative methods of
developing innovations will be created.

Creativity is a person's ability to create fundamentally new ideas, find original solutions, deviate from traditional patterns of thinking, and the ability to solve problems arising within static systems.

Creativity is a connection with the outside world in which something new appears, something that was not there before. Creativity is a sign of interaction, which is important in the modern world to create favorable conditions for meeting needs.


An ideal source for creative solutions is a paradox that can combine the incompatible. And you can combine them only by creating something. When something that combines the incongruous appears, it gives rise to a new incongruity - a continuous creative act is launched.


Structure of creativity: creator - limitations - energy - form


Stages of creativity, this is how we move in the structure of creativity:
  1. Definition of the task

  1. Consideration

  1. Dismissal, or distancing from the process.

  1. Returning to this task. Meaning: why? This is an element of the mission

  1. Decision

  1. Experiment.

  1. Correction

  1. Implementation

Now there are many ready-made solutions to solve problems. The modern world, which has a lot of uncertainty, needs creativity and the creation of innovative methods, therefore the stage of experiment acquires special importance, because it is a creative adaptation to the environment. The main goal of this stage is to acquire the skill of associating the search and experiment area with the task.

This task has 3 stages:
  1. a set of actual material

  1. subjective creative act

  1. objectification of the creative act


In all points, the following is analyzed:
  • form

  • trapped/displaced energy

  • senses

Form is boundaries, limitations, conditions. resources, clear context, tasks, etc., needed to create tension so that there is meaning and energy to invent something. Limitations can be objective and subjective; they are polarities that cannot be realized. Where there are limitations and polarities, there is tension - energy.

The next question is: how can this energy be realized? Space is needed for its placement: it can be other people, new opportunities for society. It is about creating it as a form through which this energy can be realized.

Form in this context is what unites WHERE? WHAT? WHY? And we need to create it. The form for the release of energy cannot exist by itself but arises at the interface of a person and the environment. Space is for whom this form is.

Form becomes a product of creativity through which we can transfer pent-up energy into a new space. It is important that creativity releases pent-up energy constructively, moves to create something and realizes this energy ecologically for society. Such an example can be the emergence of the direction of rock music at the end of the last century. Form always arises at the junction of the human creator and the surrounding world.

Senses are an element of mission and tension. Why is it for me personally, and my WE to which I belong. For creativity to be realized, you need to get into the nerve of life. These are my needs and the needs of other people. That is “ME” +”US”.

Therefore, creativity as a way of thinking and interacting with the surrounding world is the main tool in the process of creating innovations and innovative methods.




Motivation, finding points of support and resources in it


Motivation for an individual, a group of people, or an entire society is an important component for solving any problems.

Motivation contributes to:
  1. Manifestation of a need, which turns into a desire, and then into specific tasks and actions to achieve them. A person takes responsibility for his life and becomes a subject in relation to circumstances.

  2. A creative approach to solving problems.

  3. Active personal development and development of society

  4. Mobilization of all resources to achieve the goal.

Needs, mobilization of personal resources, active life position, creativity and development are important points of support in an uncertain world.

Thanks to motivation, a person receives a resource through:
  1. interest in the process through development - a resource here and now

  2. personal interest in obtaining a result - a resource in the future

  3. creativity, which cannot but attract energy (intellectual, emotional, effective)

  4. a sense of belonging and one's own uniqueness is the energy we get from the existing points of support

  5. realization of senses and mission

A vivid example of personal and collective and personal motivation as a point of support and finding a resource in it is the motivation of Ukrainians to win the war with Russia, which began in February. Each person or country has a personal experience of such motivation, which is a point of support for the whole nation.